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about

mobinatooranisama

marketing ops - data analysis - excel & vba

open to opportunities

cs grad from wilfrid laurier (2024). ran digital marketing for large hackathons, analyzed data with python and excel, and built projects in vba automation and full-stack web. finance and data are genuinely what interest me most - the accounting coursework and the tools i've built reflect that.

detail-oriented by default. i take the technical side of whatever i'm doing seriously.

skills & tools

financial & budget

ExcelVBAmacrosfinancial accountingbudgeting basics

data & reporting

Python (pandas)matplotlibgeopandasSQLstatistical analysisdata visualizationTableauA/B testing

marketing ops

campaign managementanalytics & reportingNotionAgile/Kanbancross-functional coordinationcontent planning

engineering

ReactNext.jsTypeScriptNode.jsSupabasePostgreSQLFirebaseREST APIsGitHub ActionsCI/CD

design & production

FigmaAdobe IllustratorPremiere ProCanvabrand design

experience

jun 2026 - present

software developer

myrain sprinkler systems

freelance
  • myrain was manually updating ~1,000 shopify product prices every week from their supplier's excel file. i built a python tool that handles the whole thing automatically - logs into the siteone canada portal, downloads the latest price list, figures out which prices actually changed, and updates only those in shopify. runs every monday on github actions at $0/month.
  • built with playwright to handle the browser login and file download, openpyxl to read the excel rows, and shopify's graphql api to fetch current prices and push the changes. after every run it writes a report showing how many products were checked, updated, skipped, and whether anything failed - saved as a github artifact so there's a record of every sync.

dec 2024 - dec 2025

marketing coordinator

konfer inc.

  • ran digital marketing for spurhacks (canada's largest hackathon) end-to-end: 2,279 applications, 1,411 rsvps, 1,016 day-of sign-ins.
  • top reel hit 816k+ views and 16k+ shares. iterated on posting times and formats using platform data - 50%+ engagement increase over the campaign.

apr - jun 2025

marketing coordinator

hawkhacks

volunteer
  • coordinated marketing for a 500+ person hackathon as a volunteer organizer.
  • managed content across social, registration, and sponsorship channels.

sep 2023 - apr 2024

content creator

laurier computing society

volunteer
  • built a python/tableau dashboard to track cross-platform engagement. reached 500k+ views across instagram and tiktok.
  • used platform analytics to find optimal posting times and formats, then iterated.

may - nov 2022

customer service associate

shoppers drug mart

  • front-end customer service in a high-volume retail pharmacy environment.

oct 2021 - feb 2022

frontend developer

laurier computing society

volunteer
  • built a full-stack web app in react/node/mongodb; apis and auth logic reduced response time by 40%.
  • deployed to heroku with github actions ci. team of 5, shared figma design system, tests throughout.

education

2020 - 2024

honours bsc - computer science

wilfrid laurier university - waterloo, ontario

intro to financial accountingwindows application programmingdata visualizationsoftware engineeringdatabase managementdata structures & algorithmscomputer networksweb developmentinternet computingtext retrieval & search

currently

learning

  • budget variance analysis and forecasting techniques
  • advanced excel modeling and financial dashboard design
  • power bi and enterprise reporting tools

looking for

  • finance, data, or marketing ops roles
  • teams where being precise and technical are both useful
  • remote-friendly or hybrid, ontario-based

outside of work

i make music, take photographs, and paint. not occasionally, it's a consistent part of how i spend my time.

explore creative work →
MT

Mobina Tooranisama